Analytics Implementation

Setting up tools such as Google Analytics, Adobe Analytics, Segment, etc.

Standardization of Events

Defines which specific actions (clicks, purchases, video plays) should be tracked.

Data Audit

Ensures data quality by verifying that metrics are accurate and useful for business decision-making.

Data Modeling and Transformation

Pipeline Automation

I build automated workflows to transform data directly within the data warehouse frequently using tools like dbt (Data Build Tool).

Quality Control and Testing (Data Testing)

Governance and Documentation

Self-Service BI Enabling

Cost and Performance Optimization